Resources

Resources

Commercial Stakeholder Mapping –
Blueprinting for Success

A top 10 pharmaceutical manufacturer was preparing to launch a complex oncology combination regimen with two novel agents. Being faced with several unique commercial challenges, the client approached Blue Fin Group to begin the commercial product planning process by understanding the products’ unique stakeholder journey and early commercial implications of the buying process. Find out how they solved these challenges by downloading the case study. Download below!

Rg Casestudy
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